Anyone can pour a beer, but getting the angle right? That’s an art form. Too much foam is a tragedy, but a sad, flat beer is a crime.

We teamed up with Smukfest to build an interactive beer-pouring game designed to inject a extra dose of fun into the festival grounds. It’s lighthearted, playful, and proves that sometimes the simplest ideas make the biggest impact.

We took the fun straight to the festival grounds, giving attendees the chance to play and win actual beers credited directly to their wristbands.

To keep the party running smoothly, Set Snail engineered a custom backend that handled timed competitions, dynamic game setups, and seamless reward integration behind the scenes.

The name is a playful nod to the main event. In Danish, Skum means foam. So it becomes foam party.

To keep the game feeling like a natural extension of the brand, the artwork directly mirrors the vibrant visual style of the main Smukfest website - a look originally crafted in collaboration with Set Snail and BWD.